Build A Calendar Full Of The Work You Actually Love.
For tattooers stuck at the same income and booked with pieces they don't love. Become the artist people travel for, without handing over every hour of your life to get there.
Four Artists I Meet Over And Over
If one of these is you, you're not stuck. You're just missing the next step.
The Secret Visionary
You've come this far, and you've got the passion, but with limited funds or skills, you're not sure how best to invest your time and make your next move.
Closing the technical gaps and building your style, so you know exactly where to put your time next instead of guessing.
Been Around & Burned-Out
You're booking clients and bills are paid but you're creatively drained and everyday seems to be bringing you down with monotonous same shit different day repetition.
Building a pace that invigorates instead of drains, so tattooing feels intentional again instead of the same thing on repeat.
The Under-Charger
You hesitate to charge consistent rates, fear raising your prices, there's always a justification to charge less. You get a major case of Imposter Syndrome every time you quote a piece.
Pricing as a strategy instead of a reward you're waiting to earn, with a structure that grows with you instead of a number you're just hoping people accept.
I Suck And I'll Never Get Better
You're stuck in your head, only seeing the mistakes. You won't post your work because you think it's not good enough, even when clients love it. You compare yourself to everyone else and feel like you're falling short.
The perfectionism and comparison that keeps you from posting or trusting your own progress, and building the confidence to show up for your career.
What You're Building
Craft, Career and Life have to grow together. You shouldn't have to choose between the work you're proud of and the life you actually want.
The Candid Color Method
- Expand your style without losing the audience, bookings and momentum you've already built
- Build the system that keeps you aligned with making your dream portfolio pieces
- Evolve your craft and other creative endeavors through the principles of advanced academic art and observational habits
The Destination Artist Blueprint
- Attract your ideal clients and serve them at the highest level while sustaining yourself as an artist
- Charge higher prices as a strategy instead of a reward you're waiting to earn
- Get visible and stay visible with a content system that runs even when life is "lifing"
- Become the artist people travel for instead of the convenient local option
The Tattooer's Longevity Roadmap
- Overcome the perfectionism, imposter syndrome and people-pleasing every tattooer fights
- Work out your own pace: when to sprint, when to jog, and what rest and recovery look like for you
- Build a career that holds through kids, postpartum, and any stretch where life needs more of you than the shop does
- Set yourself up to do this through every season of your career, without burning out, because you're an artist for a lifetime
Everything Looked Like It Was Working
By the time I had 200,000 followers on Instagram, 1.5 million on Facebook and invitations to teach workshops and seminars, everything looked like it was working. From the outside.
Underneath it I was maxed out on every front. My worth had gotten tangled up in everything I produced, so I said yes to all of it: tattooing, manufacturing, running studios, teaching, side projects that had nothing to do with tattooing at all. I never had to choose what mattered most until I ran out of room to keep doing everything.
Then my daughter was born, I was postpartum, and my marriage was ending, all at the same time. There was no time left to avoid the decision, and I didn't know how to make it.
So when I tell you I understand what it feels like to be good at this and still stuck, it's not a marketing line. It's just what happened.
That's why Craft, Career and Life get built together in here. I built one at the cost of the other two, and I know exactly what that costs.
What Artists Are Seeing
Specific changes from artists working with me right now. Full names and handles, so you can go look at the work yourself.
I was feeling stagnant, burnt out, taking on too much and trying to figure things out by myself with no outside encouragement. If you think you've tried everything and still feel stuck or burnt out with tattooing, but you haven't yet tried working with a mentor, then you haven't tried everything.
Liz's guidance has helped me grow not only in my artwork but also in the way I run my studio. Having someone in my corner who understands the industry, listens to my vision for my studio, and helps me work toward my goals has had such an impactful influence.
I'm 45, a father of two, and I've been tattooing for six years. Even with that experience, I still felt like I was behind. What made Liz's coaching different for me was that I didn't have to choose between growing as an artist and learning how to grow my business. I'm not just trying to become a better tattoo artist. I'm building something that lasts.
Burn out was the biggest one. I had work guilt and it was a challenge to take time off, so overwhelmed with client designs that I never drew for myself, and undercharging was a big one too. I'm WAY more confident in cover ups now after doing the draw downs and learning about the pigments. Knowing what colors work best has been a game changer.
I was working a lot of consistent hours, with repeat bookings, but it didn't feel like I was growing out of the kind of tattoos I had been doing years earlier. I was starting to resent my tattooing. Investing in the coaching course, and myself, has revitalized my excitement for tattooing.
The Candid Color Pro Accelerator
A full year of mentorship. Here's every piece, and what each one is worth on its own.
Who This Is For
✕ Not The Right Fit
- You're waiting on the algorithm, the economy, or your city to turn around first
- Tattooing isn't currently your main gig
- You're still in an apprenticeship or apprenticeship equivalent
✓ Built For You If
- Some money is coming in, but it's been stuck at the same rate for a while
- Your calendar is full of work you don't love
- You know something has to change, and you're done trying to work it out on your own
What It Really Takes
You're investing money here, and you're investing time. What changes is where that time goes: toward the right moves instead of guessing, and toward thinking twenty steps ahead instead of just what's around the corner.
It isn't a grind, though. For most artists it's a sprint, then a jog, then rest and recover. Which one you're in, how long it lasts, and what your version of recovery looks like is different for every person, and working that out is part of what we do together.
Straight Answers
What to expect on the Candid Call
Thirty minutes, one-on-one. We go through your real numbers: what you're charging, what you keep, and how much of your calendar is work you want to be doing. Most artists I talk to are trying to solve five things at once, which is exactly why nothing moves, so we figure out which one to give attention to first. If the Pro Accelerator makes sense for where you're at, we'll talk about what starting looks like. And if it doesn't, you still leave knowing what to fix first.
What does the Pro Accelerator cost?
$397 a month for twelve months, or $3,500 paid in full, which saves you a little over $1,200. The full breakdown of what's included is just above.
Do you offer one-on-one private coaching?
Two ways, depending on what you need. If there's one specific thing in your way, a Power Hour is a single 60-minute session plus a written action plan and the recording, $650. And if you join the Pro Accelerator within 14 days after it, your first month is on me. If you're paying in full, it's $500 off.
If you want ongoing one-on-one, the Growth Intensive is a weekly private call built entirely around your situation, plus full access to the Pro Accelerator while you're in it and direct access to me between calls so you're never sitting on a question for a week. Three-month minimum, $2,400 a month, or $6,000 paid in full, which works out to $2,000 a month and saves you $1,200.
How big are the weekly live calls?
Small, on purpose. I cap them, and I'll open another call before one ever gets crowded. That way I can look at your work and answer your questions, instead of you sitting in a webinar watching a chat box scroll past.
What if I can't make the weekly live calls?
Come when you can. Every live call inside the Pro Accelerator is recorded, and the key actions and takeaways get shared in the private artist community afterward, so catching up is straightforward.
If there's something specific you want looked at, a question or a piece you want critiqued, post it in the community before the call and I'll cover it live. You still get your answer whether or not you can be there.
You can replay any call as many times as you want, and search a recap by any keyword when you're after one specific thing rather than the whole hour.
Plenty of artists miss calls. Between clients, family and everything else, the calendar wins sometimes, and the program is built to work around that.
I'm already doing well. Is this still for me?
Usually yes, and more often than the artist who's struggling. Booked and paid and stuck at the same number isn't a contradiction, it's the most common thing I see. If the money's fine but your calendar is full of work you don't want, or the pace isn't one you could hold for another ten years, that's doing well for now.
It's also the situation this moves fastest in. You already have the skill and the clients. What you might not have is a plan for the next ten years.
I don't do color realism. Does that matter?
No, and I have black and grey artists in the program right now. Style is a big part of what we work on, but it's yours we're building, not mine.
I don't think style is something you get handed. It's already in you, and most artists are carrying one around that nobody has seen on skin yet. The work is getting it out and giving you the technical range to do it justice, and that's the same job whether you're doing color realism, black and grey or fine line. The craft side is advanced academic art, composition, value and observation, which sits underneath every style rather than belonging to one.
Color is what I'm known for but it isn't a requirement to be in here.
Let's Look At Your Work Together
Thirty minutes, free, and you'll leave knowing exactly what to fix first even if we never work together.
Book your Candid Call